PLASU JOURNAL OF COMMUNICATION STUDIES Vol 1 (3) June 2024.DOI: https://doi.org/10.20370/22vm-ch96
Humanizing Sustainable Development Goals Through Radio Drama Story Telling
Faculty of Communication and Media studies Lagos State University; Faculty of Communication & Media Studies, Lagos State University
Abstract: This paper examines how story telling through radio drama is being used to humanise sustainable development goals SDGs, and its role in accelerating critical engagement and implementation. It argues that narratives, which drama is, can break the human and cultural barriers and bridge the gap between the technicality of SDGs and the aloofness of citizens about them in the arena of entertainment where the popular emerges. Using Bandura’s social learning theory and mimesis in Aristotle’s seminal work, Poetics, the paper argues for increasing use of radio drama as an effective and engaging tool in communicating SDGs to citizens. The theoretical underpinnings of the paper are co-located within media studies as drama is a genre in media content. The paper concludes that if properly annexed, storytelling as a form of entertainment is a potential tool for disseminating health-related messages especially maternal health and menstrual health issues.
Keywords: SDGs, Menstrual Health, Radio Drama, Development Communication, Narratives.
Published: June 2024
Issue: Vol 1 (3) 2024: PLASU JOURNAL OF COMMUNICATION STUDIES