Evaluating the Use of Social Media for Health Practice and Awareness among Healthcare Practitioners in Kuje Area Council, Abuja, Nigeria.

Abstract: Social media platforms have emerged as innovative communication tools with the potential to enhance and raise public health awareness, cater to patient needs, and foster networking among healthcare professionals. This study focuses on evaluating the use of social media for health-related activities among healthcare practitioners in Kuje Area Council, Abuja, Nigeria. Employing a survey research design, data were collected from 128 respondents, and the study was underpinned by the Uses and Gratification theory. Findings revealed that Facebook, WhatsApp, and X are the predominant social media platforms employed for health-related practices. The results further indicated a consistent and widespread use of social media for accessing and disseminating health information. Moreover, the study identified key applications of social media in spreading health-related information, mobilising volunteers for health advocacy programs, connecting with global experts, and rectifying misinformation circulated on social media. Notably, the research identified challenges hindering the effective application of social media for health-related activities in Kuje, including the absence of clear laws and policies, inadequate electricity supply, high data costs, and poor network connectivity. Consequently, the study recommends enhancing infrastructure such as electricity and network services as a crucial step for the effective use of social media in health activities. Additionally, healthcare practitioners are advised to critically verify health information before sharing or referencing it on social media platforms. Finally, the Nigerian government is urged to formulate and implement comprehensive laws and policies that facilitate the optimal use of social media for health practices in the country.

Keywords: Social media, healthcare, professionals, awareness, practice, Nigeria

Published: June 2024

Issue: Vol 1 (3) 2024: PLASU JOURNAL OF COMMUNICATION STUDIES