Influence of Nigerian Hip Hop Music Album Zazu Zeh on Moral Behaviour of Adolescents in Ilorin, Kwara State

Abstract: This study investigated influence of Nigerian Hip-hop music album ZazuZeh on moral behaviour of adolescents in senior secondary schools in Ilorin, Kwara State, Nigeria. The study is anchored on Cultivation theory and adopted survey research methods.Multistage sampling and simple random sampling techniques were used to select the sample size of 210 participants for the study. A self-administered questionnaire was used as the data collection instrument. Findings from this study revealed that the various contents of Zazu Zeh Hip-Hop music “Wuwa Ika Zeh, Lejupa Zeh, Marerin Zeh, Che Hacker Zeh, Kala Zeh, Daju Zeh” have a high tendency to influence negatively various aspects of adolescents’ moral behaviour. This study also found, among others, that, listening to Nigerian hip-hop music, though entertaining, educating, and a medium for youths to speak out on societal ills, it has a huge negative implications of encouraging arrogance, wickedness, lack of respect for constituted authorities, and getting rich-quick through dubious means among adolescents. The study recommended that all stakeholders including the Ministry of Information, National Orientation Agency and Non-Governmental organizations should always organize orientation programmes that will enlighten youths more on the negative influence that music could instill on their moral behaviour. It also recommended that the National Film and Video censor’s board should regulate the contents of music before they are released for public consumption.

Keywords: Hip Hop Music, Hip Hop Music Album, Zazu Zeh, Moral Behaviour, Adolescents

Published: June 2024

Issue: Vol 1 (3) 2024: PLASU JOURNAL OF COMMUNICATION STUDIES