PLASU JOURNAL OF COMMUNICATION STUDIES Vol 1 (2) November 2017.DOI:
PUBLIC PERCEPTIONS OF MEDIA CAMPAIGNS OF CONSUMPTION OF MADE-IN-NIGERIA PRODUCTS
Department of Mass Communication, Western Delta University, Oghara
Abstract: This study investigated public perceptions of media campaigns on consumption of made-in-Nigeria products. A sample of 385 respondents from Enugu selected through a multi-stage technique took part in the study. The questionnaire was used as the instrument for data collection while mean and standard deviation were used in the analysis. Result showed, among others, that sources in media campaigns on consumption of made-in-Nigeria products were perceived as mostly government officials, public figures, not credible and did not include economic experts. Based on the result of this study, the researcher concludes that most of the respondents had negative perceptions of media campaigns on consumption of made-in-Nigeria products. Further studies are recommended to adopt content analysis to examine media campaigns on consumption of made-in-Nigeria products for better understanding.
Keywords: Campaigns, consumption, perception, products, and media
Published: November 2017
Issue: Vol 1 (2) 2017: PLASU JOURNAL OF COMMUNICATION STUDIES